{"id":1482,"date":"2023-04-05T19:10:18","date_gmt":"2023-04-05T18:10:18","guid":{"rendered":"https:\/\/simactanningtech.it\/usa-the-impact-of-covid-on-stores-is-getting-worse\/"},"modified":"2023-04-06T08:41:07","modified_gmt":"2023-04-06T07:41:07","slug":"retail","status":"publish","type":"post","link":"https:\/\/simactanningtech.it\/en\/retail\/","title":{"rendered":"Footwear companies have invested more than\u00a0\u20ac185 million in advertising in 2022 in Germany"},"content":{"rendered":"\n

Americans still love buying things in person, but over the next few years, more shopping is projected to shift online. In China, such purchases now make up more than 25% of overall retail sales, according to some estimates.
This is ahead for retail, from the metaverse and AI to Gen A\u2019s spending power and an increased focus on sustainability and fighting fraud.<\/h3>\n\n\n\n
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2023 April, 5th update<\/em><\/p>\n\n\n\n

Footwear companies have invested more than \u20ac185 million in advertising in 2022 in Germany<\/strong>. Shoe manufacturers accounting for the lion\u2019s share, according to the\u00a0Werbemarktanalyse Schuhe 2023 – AdVision<\/a>\u00a0survey. Almost one third\u00a0of total expenditure was attributable to retailers, according to the report.\u00a0Among the sub-markets, the sneakers, lace-ups and low-cut shoes segment accounted for 31% of total advertising expenditure, the highest percentage and up significantly from the previous year, followed by work and safety shoes. (Read more)<\/a><\/p>\n\n\n\n

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2023 March, 23rd update<\/em><\/p>\n\n\n\n

The bankruptcy of the Russian retailer Paolo Conte due to debts and competition from counterfeit brands<\/strong>. Paolo Conte operated 81 stores<\/a> and was among the largest retailers of medium-priced footwear in Russia. The bankruptcy laid bare the problems of footwear retailers with revenues of up to 4 billion rubles (50 million euros), which are currently suffering due to rising costs and declining customers. They are also at a disadvantage compared to manufacturers of counterfeit shoe brands which account for 30% of Russian imports<\/a>, reaching 60% in the children’s footwear segment. (Read more)<\/a><\/p>\n\n\n\n

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2023 March, 9th update<\/em><\/p>\n\n\n\n

Changes shaping the footwear retail in 2023<\/strong>. Drapers speaks to UK and international footwear retailers about the most significant changes shaping the sector in 2023, from supply chain struggles to bestselling styles. [Sole survivors: how the footwear market is stepping up to new … – Drapers<\/a>]. (Read more)<\/a><\/p>\n\n\n\n

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2023 March, 3rd update<\/em><\/p>\n\n\n\n

Why are running shoe prices exploding?<\/strong> Una NIKE ALPHAFLY<\/a> a 310\u20ac o una ASICS GEL-NIMBUS<\/a> a 200\u20ac, le scarpe da running non sono mai state cos\u00ec care. Ma perch\u00e9 i prezzi di queste scarpe stanno esplodendo? L’inflazione contribuisce ai rincari. I marchi di calzature running attutiscono l\u2019aumento dei prezzi? No, tutto ricade sugli sportivi utilizzatori di scarpe da corsa. [Pourquoi les prix des chaussures de running explosent ? <\/a>– Dans la T\u00eate d’un Coureur]. (Read more)<\/a><\/p>\n\n\n\n

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2023 February, 24th update<\/em><\/p>\n\n\n\n

Fees Amazon collects from third-party sellers have risen for six years in a row, squeezing their margins.<\/strong> Amazon is taking more than 50% of each sale from its merchants for the first time, as the e-commerce giant battles slowing sales and rising costs. [Amazon Takes a 50% Cut of Seller’s Revenue<\/a> – Marketplace Pulse]. (Read more)<\/a><\/p>\n\n\n\n

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2023 February, 10th update<\/em><\/p>\n\n\n\n

Brands restructure marketing on digital platforms<\/strong>. With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits. [What Happens When Digital Brands Have to Cut Back on …<\/a>– BoF]. (Read more)<\/a><\/p>\n\n\n\n

Zenden would like to increase his shoe shops in Russia, but finds himself in trouble with the tax authorities<\/strong>. Russia’s leading shoe retailer Zenden planned to expand its retail network<\/a> in  Russia in 2023, taking advantage of the gap in the market left by the withdrawal of Western brands. However, now the company will have to pay 1.1 billion rubles in lost taxes and fines. [\u041e\u0431\u0443\u0432\u043d\u043e\u0439 \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440 Zenden \u043f\u0440\u043e\u0438\u0433\u0440\u0430\u043b \u0441\u043f\u043e\u0440 \u0441 \u043d\u0430\u043b\u043e\u0433\u043e\u0432\u043e\u0439 \u0432 … <\/a> \u2013 \u0412\u0435\u0434\u043e\u043c\u043e\u0441\u0442\u0438]. (Read more)<\/a><\/p>\n\n\n\n

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2023 January, 31st update<\/em><\/p>\n\n\n\n

6 Trends Retail Needs to Know to Beat Disruption in 2023. <\/strong><\/p>\n\n\n\n